Advertising Creates a Climate of Violence Against Women

Advertising is an over $200 billion a year industry. We are each exposed to over 3000 ads a day. Yet, remarkably, most of us believe we are not influenced by advertising. Ads sell a great deal more than products. They sell values, images, and concepts of success and worth, love and sexuality, popularity and normalcy. They tell us who we are and who we should be. Sometimes they sell addictions.
“We all grow up in a culture in which women bodies are constantly turned into things, into objects.”

Budweiser ad

“Of course this affects female self-esteem. It also does something even more insidious. It creates a climate in which there is wide-spread violence against women.”

Continue reading

Advertisements

Crazy Enough to Change the World

Here’s to the crazy ones. The rebels. The troublemakers. The ones who see things differently. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

The Genius Factory

A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.
~ Steve Jobs

Michael Lewis author of "Flash Boys"

[Silicon Valley is] a hard place to write about because there’s a lack of emotional content. It’s a cold place.

Google is an old business…. Google has never really been about human psychology.
~ Tyler Cowen

Continue reading

Larchmont Magazine

Larchmont - Jessica Alba - Blue Hill Farm

Google has more revenue than all U.S. print newspapers and magazines combined, yet direct mail is still the biggest single direct marketing channel, worth around $45 billion a year in the US alone. But it’s increasingly clear that printed marketing communications work best when used in conjunction with digital channels, with response and conversion rates improving by three or four percentage points respectively when printed direct mail is combined with email, personalized web pages (PURLs), database marketing, and mobile elements.
Larchmont Magazine is a free community magazine that will combine print and digital using variable data printing (VDP). Larchmont will initially be mailed to all the residential addresses in the 10538 zip code (Larchmont, NY) in October. We will follow-up in November by mailing Bronxville Magazine to all the residential addresses in the 10708 zip code (Bronxville, NY).
New York State has 11 places listed in 100 highest-income places with at least 1,000 households, 8 of those places are in Westchester County:
  1. Armonk, New York (17)
  2. Scarsdale, New York (18)
  3. Bronxville, New York (20)
  4. Chappaqua, New York (41)
  5. Rye (city), New York (50)
  6. Pound Ridge, New York (54)
  7. New Castle, New York (58)
  8. Larchmont, New York (60)
Our personalized community magazines will create real innovation and real value for local businesses by understanding people as human beings, not consumers. The basic idea is to build a close personal relationship with each customer that is based on quality, service, friendship, loyalty, and communications. And, not based on discounts and deceptions.

Continue reading

Personalized Magazines

In the first six months of 2012, Google raked in more ad revenue than U.S. print newspapers and magazines combined.

In the first six months of 2012, Google raked in more ad revenue than U.S. print newspapers and magazines combined.

Even though Google has more revenue than all U.S. print newspapers and magazines combined, direct mail is still the biggest single direct marketing channel, worth around $45 billion a year in the US alone. But it’s increasingly clear that printed marketing communications work best when used in conjunction with digital channels, with response and conversion rates improving by three or four percentage points respectively when printed direct mail is combined with email, personalized web pages (PURLs), database marketing, and mobile elements.

Larchmont - Blue Hill Farm

Larchmont Magazine is a free community magazine that will combine print and digital using variable data printing (VDP). Larchmont will initially be mailed to all the residential addresses in the 10538 zip code (Larchmont, NY) in August. We will follow-up in October by mailing Bronxville Magazine to all the residential addresses in the 10708 zip code (Bronxville, NY).

Continue reading