Fake News & Rethinking Digital Capitalism

Seven Magazine

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A rough draft of Seven Magazine.
Just as climate change is the natural byproduct of fossil capitalism, so is fake news the byproduct of digital capitalism.

market-cap

As described in Steve Denning’s Forbes article, “Roger Martin: How ‘The Talent’ Turned Into Vampires:”
How did America—a country dedicated to the proposition that all men are created equal—become one of the most unequal countries on the planet? Why do the nation’s leaders now spend so much of their time feeding at the trough and getting ever more for themselves? Why has public-mindedness in our leaders given way in so many instances to limitless greed?
These questions are being raised, not in some anti-capitalist rag from the extreme Left, but in the staid pro-business pages of the Harvard Business Review, in a seminal article by Roger Martin, the former dean of the Rotman School of Business and the academic director of the Martin Prosperity Institute: “The Rise and (Likely) Fall of the Talent Economy.
One key factor, argues Martin, is a fundamental shift in nature of the economy. Fifty years ago, “72% of the top 50 U.S. companies by market capitalization still owed their positions to the control and exploitation of natural resources.” But in the latter part of the 20th century, a new kind of organization began to emerge: an organization that prospered not by natural resources but through “the control and exploitation of human talent.”
We need to build a world where Facebook and Google neither wield much clout nor monopolise problem-solving.

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Seven Magazine: Digital Ads Suck & Google is an Old Business

The new model of advertising and branding demands that companies improve public life and satisfy the needs of our higher sacred selves.
Ask, and it will be given to you;
Seek, and you will find;
Knock, and it will be opened to you.
~ Matthew 7:7

Click the image above for
A rough draft of Seven Magazine.

ChartOfTheDay_709_Google_s_ad_revenue_since_2004_n
Ad Spending

Google has more revenue than all U.S. print newspapers and magazines combined.
Yet direct mail is still the biggest single direct marketing channel, worth around $45 billion a year in the US alone. But it’s increasingly clear that printed marketing communications work best when used in conjunction with digital channels such as email, personalized web pages (PURLs), database marketing, and mobile elements.

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Teaching God’s Prosperity and Abundance

I believe, from 38 years of ministry, that ministry is contextual. It depends on the context you’re in. So if I’m ministering in a context of those who are poor and struggling in life, I’m going to teach them of God’s abundance, I’m going to teach them of God’s prosperity in their life, and I’m going to teach them how to discipline their lives and believe God for a better quality of life. This was a part of the promise.
~ Pastor A. R. Bernard

Seven Magazine - A R Bernard

Click, and it will be opened to you.
Click the image above or below for a rough draft of Seven Magazine.

T-shirt fundraiser

Ask, and it will be given to you;
Seek, and you will find;
Knock, and it will be opened to you.
~ Matthew 7:7

Seven Magazine: If Black People Are To Be Free

A study by the Kellogg School of Management at Northwestern University found that between half a million and a million jobs could be created if higher-income Black households spent only $1 of every $10 at Black-owned stores and other enterprises.

Dr. Martin Luther King, Jr and Malcolm X

According to the Census Bureau, African-Americans are 13.2 percent of the population of the United States, which comes to about 42 million people. Research by the Economic Policy Institute found that 51.3 percent of young Black high school graduates are underemployed. Yet, a recent report by Nielsen and Essence estimates that Black buying power will reach $1.3 trillion in the next few years. If we were talking about countries, that would be the 16th biggest economy in the world.

Black Buying Power

According to a New York Times article about Maggie Anderson, the author of Our Black Year, a study by the Kellogg School of Management at Northwestern University found that between half a million and a million jobs could be created if higher-income Black households spent only $1 of every $10 at Black-owned stores and other enterprises. Yet only a tiny fraction of Black buying power is spent at Black-owned businesses.

Maggie Anderson

Don’t just say that Black unemployment is four times that of Whites. Say that Black businesses only get 2 percent of the $1 trillion of Black buying power, and then say that Black businesses are the greatest private employer of Black people.

~ Maggie Anderson

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African-Americans in Swing States Hold the Key

Ask, and it will be given to you;
Seek, and you will find;
Knock, and it will be opened to you.
~ Matthew 7:7

Click the image above for
A rough draft of Seven Magazine.
The new model of advertising and branding demands that companies improve public life and satisfy the needs of our higher sacred selves.
“The winning coalition Democrats need to win Michigan and Pennsylvania, and certainly Ohio, depends on very high black turnout along with winning some union, working-class white voters,” FiveThirtyEight’s Nate Silver said on ABC’s Good Morning America on Election Day November 8, 2016.
According to Time:
In the final count, Hillary Clinton’s lead in the popular vote of the 2016 presidential election was nearly three million votes.
According to the independent, non-partisan Cook Political Report, Clinton’s final tally came in at 65,844,610, compared to Donald Trump’s 62,979,636, with a difference of 2,864,974. The total number of votes for other candidates was 7,804,213.
Clinton received about the same as President Obama’s 2012 totals of 65,915,795 but trailed his 2008 totals of 69,498,516 by more than 3.65 million ballots.

Nate Silver on Good Morning American

Hillary Clinton lost Florida, Wisconsin, Michigan, Pennsylvania, and Ohio, states that Barack Obama won in 2008 and 2012.

Where did she fare the worst? Line them up, and it doesn’t look good—they’re a bevy of heavily Democratic counties.

Top Ten Counties Where Clinton Performed Worse Than Obama
COUNTY PRIMARY CITY OBAMA 2012 CLINTON 2016 DEFICIT
Wayne County, MI Detroit 595,846 519,444 -76,402
Cuyahoga County, OH Cleveland 447,273 398,271 -49,002
Milwaukee County, WI Milwaukee 332,438 288,986 -43,452
Erie County, NY Buffalo 237,356 197,686 -39,670
Sonoma County, CA Santa Rosa 153,942 116,027 -37,915
Macomb County, MI Detroit suburbs 208,016 176,317 -31,699
Honolulu County, HI Honolulu 204,349 175,696 -28,653
Suffolk County, NY Greater New York 304,079 276,953 -27,126
Genesee County, MI Flint 128,978 102,751 -26,227
Lucas County, OH Toledo 136,616 110,833 -25,783

With the exception of Macomb and Suffolk, Clinton still won all these counties. She just didn’t win them as decisively as Obama did. That hurt her: Counties, unlike most states, are not winner-take-all, and every vote counts toward the statewide total that determines who wins the electors. Clinton needed to run up the score in Democratic centers as high as she could to counter Trump’s overwhelming lead among rural voters. When she went to the liberal well, they didn’t give her the votes.

African-American population in select counties in states that Clinton lost
COUNTY PRIMARY CITY African-American population Percentage
Wayne County, MI Detroit 685,751 39.2
Cuyahoga County, OH Cleveland 381,052 30.5
Milwaukee County, WI Milwaukee 258,793 27.2
Macomb County, MI Detroit suburbs 101,524 11.7
Genesee County, MI Flint 83,766 20.5
Lucas County, OH Toledo 83,766 20.0

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Seven: Digital Marketing You Can Trust

Seven Magazine - Donahue Peebles

“Ask, and it will be given to you; seek, and you will find; knock, and it will be opened to you.”
Matthew 7:7
There are 7 Colors in the rainbow and 7 Notes on the musical scale. There are 7 Objects in the solar system that are visible to the naked eye. There are 7 Levels in the periodic table of elements.
The first book of the Old Testament Genesis has 7  letters. The first book of the New Testament Matthew also has 7 letters.
According to the SBA “only about half of all small businesses have websites.”
Seven Magazine – Local Business Edition is a free community magazine that will be given out to local business owners. We will combine print, video, and digital while understanding the human element. We will also be addressing the fact that the standard research techniques of corporate America are cheating us of many great experiences.
We are looking to be the trusted brand in digital marketing:
  • Web Hosting
  • Website Development
  • Email Marketing
  • Database Marketing
  • Content Marketing
  • Mobile Apps
  • Video Production
  • Search Engine Marketing and Advertising
  • Social Media Marketing and Advertising
Instead of devaluing customers by offering deep discounts, small businesses can use digital marketing techniques such as database marketing. The basic idea in database marketing is to build a close personal relationship with each customer that is based on quality, service, friendship, loyalty, and communications. And, not based on discounts.
You would not give a neighbor $5 for helping you move furniture. It would be an insult. Instead, you offer a cup of coffee or a beer, and 15 minutes of chat around the kitchen table. That is the kind of relationship that database marketing creates. Discounts send the wrong message: we are cheap guys whose basic product is overpriced. We want to buy your loyalty. We don’t care about you. We care about your money.

Database marketing campaigns identify Gold customers and develop programs designed to retain them. Resources that small businesses can not afford to spend on all of their customers. Profits come from working to retain the best, and encouraging others to move up to higher status levels.

Seven magazine will help small local businesses identify Gold customers and develop digital marketing campaigns to retain them and encourage others to become Gold customers.

Seven Mad Men
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The Trusted Brand in Digital Marketing

Seven Magazine

Jack Dorsey is the chief executive of Square and Twitter.

A critical aspect of improving the U.S. economy is actually improving the small business economy and making it easier to start a business and to grow small businesses.
~ Jack Dorsey

There are 7 Colors in the rainbow and 7 Notes on the musical scale. There are 7 Objects in the solar system that are visible to the naked eye. There are 7 Levels in the periodic table of elements.
The first book of the Old Testament Genesis has 7  letters. The first book of the New Testament Matthew also has 7 letters.
“Ask, and it will be given to you; seek, and you will find; knock, and it will be opened to you.”
Matthew 7:7
According to the SBA “only about half of all small businesses have websites.”
Seven Magazine – Local Business Edition is a free community magazine that will be given out to local business owners. We will combine print, video, and digital while understanding the human element. We will also be addressing the fact that the standard research techniques of corporate America are cheating us of many great experiences.
We are looking to be the trusted brand in digital marketing:
  • Web Hosting
  • Website Development
  • Email Marketing
  • Database Marketing
  • Content Marketing
  • Mobile Apps
  • Video Production
  • Search Engine Marketing and Advertising
  • Social Media Marketing and Advertising
Instead of devaluing customers by offering deep discounts, small businesses can use digital marketing techniques such as database marketing. The basic idea in database marketing is to build a close personal relationship with each customer that is based on quality, service, friendship, loyalty, and communications. And, not based on discounts.
You would not give a neighbor $5 for helping you move furniture. It would be an insult. Instead, you offer a cup of coffee or a beer, and 15 minutes of chat around the kitchen table. That is the kind of relationship that database marketing creates. Discounts send the wrong message: we are cheap guys whose basic product is overpriced. We want to buy your loyalty. We don’t care about you. We care about your money.

Database marketing campaigns identify Gold customers and develop programs designed to retain them. Resources that small businesses can not afford to spend on all of their customers. Profits come from working to retain the best, and encouraging others to move up to higher status levels.

Seven magazine will help small local businesses identify Gold customers and develop digital marketing campaigns to retain them and encourage others to become Gold customers.

Seven Mad Men
Continue reading