Fake News & Rethinking Digital Capitalism

Seven Magazine

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A rough draft of Seven Magazine.
Just as climate change is the natural byproduct of fossil capitalism, so is fake news the byproduct of digital capitalism.

market-cap

As described in Steve Denning’s Forbes article, “Roger Martin: How ‘The Talent’ Turned Into Vampires:”
How did America—a country dedicated to the proposition that all men are created equal—become one of the most unequal countries on the planet? Why do the nation’s leaders now spend so much of their time feeding at the trough and getting ever more for themselves? Why has public-mindedness in our leaders given way in so many instances to limitless greed?
These questions are being raised, not in some anti-capitalist rag from the extreme Left, but in the staid pro-business pages of the Harvard Business Review, in a seminal article by Roger Martin, the former dean of the Rotman School of Business and the academic director of the Martin Prosperity Institute: “The Rise and (Likely) Fall of the Talent Economy.
One key factor, argues Martin, is a fundamental shift in nature of the economy. Fifty years ago, “72% of the top 50 U.S. companies by market capitalization still owed their positions to the control and exploitation of natural resources.” But in the latter part of the 20th century, a new kind of organization began to emerge: an organization that prospered not by natural resources but through “the control and exploitation of human talent.”
We need to build a world where Facebook and Google neither wield much clout nor monopolise problem-solving.

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Seven Magazine: Digital Ads Suck & Google is an Old Business

The new model of advertising and branding demands that companies improve public life and satisfy the needs of our higher sacred selves.

Seven Magazine

Click the image above for
A rough draft of Seven Magazine.

ChartOfTheDay_709_Google_s_ad_revenue_since_2004_n
Ad Spending

Google has more revenue than all U.S. print newspapers and magazines combined.
Yet direct mail is still the biggest single direct marketing channel, worth around $45 billion a year in the US alone. But it’s increasingly clear that printed marketing communications work best when used in conjunction with digital channels such as email, personalized web pages (PURLs), database marketing, and mobile elements.

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Teaching God’s Prosperity and Abundance

I believe, from 38 years of ministry, that ministry is contextual. It depends on the context you’re in. So if I’m ministering in a context of those who are poor and struggling in life, I’m going to teach them of God’s abundance, I’m going to teach them of God’s prosperity in their life, and I’m going to teach them how to discipline their lives and believe God for a better quality of life. This was a part of the promise.
~ Pastor A. R. Bernard

Seven Magazine - A R Bernard

Click, and it will be opened to you.
Click the image above or below for a rough draft of Seven Magazine.

T-shirt fundraiser

Ask, and it will be given to you;
Seek, and you will find;
Knock, and it will be opened to you.
~ Matthew 7:7

Seven Magazine: If Black People Are To Be Free

A study by the Kellogg School of Management at Northwestern University found that between half a million and a million jobs could be created if higher-income Black households spent only $1 of every $10 at Black-owned stores and other enterprises.

Dr. Martin Luther King, Jr and Malcolm X

According to the Census Bureau, African-Americans are 13.2 percent of the population of the United States, which comes to about 42 million people. Research by the Economic Policy Institute found that 51.3 percent of young Black high school graduates are underemployed. Yet, a recent report by Nielsen and Essence estimates that Black buying power will reach $1.3 trillion in the next few years. If we were talking about countries, that would be the 16th biggest economy in the world.

Black Buying Power

According to a New York Times article about Maggie Anderson, the author of Our Black Year, a study by the Kellogg School of Management at Northwestern University found that between half a million and a million jobs could be created if higher-income Black households spent only $1 of every $10 at Black-owned stores and other enterprises. Yet only a tiny fraction of Black buying power is spent at Black-owned businesses.

Maggie Anderson

Don’t just say that Black unemployment is four times that of Whites. Say that Black businesses only get 2 percent of the $1 trillion of Black buying power, and then say that Black businesses are the greatest private employer of Black people.

~ Maggie Anderson

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African-Americans in Swing States Hold the Key

Ask, and it will be given to you;
Seek, and you will find;
Knock, and it will be opened to you.
~ Matthew 7:7

Seven Magazine - A R Bernard

Click, and it will be opened to you.
Click the image above or below for a rough draft of Seven Magazine.

T-shirt fundraiser

“The winning coalition Democrats need to win Michigan and Pennsylvania, and certainly Ohio, depends on very high black turnout along with winning some union, working-class white voters,” FiveThirtyEight’s Nate Silver said on ABC’s Good Morning America on Election Day November 8, 2016.
As of Sunday, November 20, 2016, Clinton is leading the popular vote by more than 1.5 million over Trump, yet, she trails President Obama’s 2012 totals by more than 2 million ballots and his 2008 totals by more than 5 million ballots.

Nate Silver on Good Morning American

Hillary Clinton lost Michigan, Pennsylvania, and Ohio, states that Barack Obama won in 2008 and 2012.
IT IS NOT an exaggeration to say that the Democratic Party is in shambles as a political force. Not only did it just lose the White House to a wildly unpopular farce of a candidate despite a virtually unified establishment behind it, and not only is it the minority party in both the Senate and House, but it is getting crushed at historical record rates on the state and local levels as well. Surveying this wreckage last week, party stalwart Matthew Yglesias of Vox minced no words: “The Obama years have created a Democratic Party that’s essentially a smoking pile of rubble.”
The Obama years have created a Democratic Party that’s essentially a smoking pile of rubble.
Democrats are not putting resources into registering nine million African-American voters.
~ Jesse Jackson via Ralph Nader
The Democrats knowing that they win or lose presidential elections based on the turnout in the African-American community, especially in the swing states…
~ Ralph Nader

The party expected its loyal followers to look at the Clinton Foundation, and speak only of the good. It demanded that when asked about any appearance of influence peddling, the response was the Citizens United defense: where is the quid pro quo? We Democrats were to turn a blind eye to the way Bill Clinton sold the party out to Wall Street in the 1990s. We were to affirm our deep faith in his and Hillary’s good character, despite them both grotesquely cashing in after his presidency ended, even while she remained in public service. Even remarking the contrast between Jimmy Carter’s foundation — which earned the former President nothing in personal wealth — and the Clinton Foundation was verboten among loyal Democrats. She was good, her motives were good, so the stench of influence peddling must be ignored.
Wealth, power and crony capitalism fit together. Americans know a takeover has occurred, and they blame the establishment for it….
Democrats have occupied the White House for 16 of the last 24 years, and for four of those years had control of both houses of Congress. But in that time they failed to reverse the decline in working-class wages and economic security.
We should be cautious about putting too much faith or fear into elected officials. At the end of the day, this is just a president.
If we want to have a better world we can’t hope for an Obama, and we should not fear a Donald Trump, rather we should build it ourselves.
~Edward Snowden

Learning from the Italians and their experience of having Silvio Berlusconi as a PM for nine years, the most powerful way to oppose Trump is to try and understand what his voters want and try to address the need of his voters. No jokes, stop shouting, and stop crying.
We contacted the Bernie Sanders campaign in June 2015, over eight months before Super Tuesday, to stress the importance of the African-American vote and the need to go beyond his standard stump speech. Politico:
In Tennessee, Clinton is winning with 82 percent of African American voters, while Sen. Bernie Sanders has picked up just 12 percent, according to a CNN News exit poll. African Americans from Virginia similarly came out in force giving her 84 percent of their vote. In Georgia, Clinton won a similarly large margin of African American voters with 83 percent, according to CNN. The network’s exit polls also showed that 87 percent and 88 percent of African Americans had voted for Clinton in Alabama and Arkansas, respectively. And finally, in Texas, Clinton won 80 percent of African Americans, according to CNN’s exit polls.
Now with general election over, there is a need to be concerned about Republicans using tactics to suppress voting in swing states for the next mid-term election. As we learned from a New York Times article, “New G.O.P. Bid to Limit Voting in Swing States:”
Pivotal swing states under Republican control are embracing significant new electoral restrictions on registering and voting that go beyond the voter identification requirements that have caused fierce partisan brawls.
The bills, laws and administrative rules — some of them tried before — shake up fundamental components of state election systems, including the days and times polls are open and the locations where people vote.

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Seven: Digital Marketing You Can Trust

Seven Magazine - Donahue Peebles

“Ask, and it will be given to you; seek, and you will find; knock, and it will be opened to you.”
Matthew 7:7
There are 7 Colors in the rainbow and 7 Notes on the musical scale. There are 7 Objects in the solar system that are visible to the naked eye. There are 7 Levels in the periodic table of elements.
The first book of the Old Testament Genesis has 7  letters. The first book of the New Testament Matthew also has 7 letters.
According to the SBA “only about half of all small businesses have websites.”
Seven Magazine – Local Business Edition is a free community magazine that will be given out to local business owners. We will combine print, video, and digital while understanding the human element. We will also be addressing the fact that the standard research techniques of corporate America are cheating us of many great experiences.
We are looking to be the trusted brand in digital marketing:
  • Web Hosting
  • Website Development
  • Email Marketing
  • Database Marketing
  • Content Marketing
  • Mobile Apps
  • Video Production
  • Search Engine Marketing and Advertising
  • Social Media Marketing and Advertising
Instead of devaluing customers by offering deep discounts, small businesses can use digital marketing techniques such as database marketing. The basic idea in database marketing is to build a close personal relationship with each customer that is based on quality, service, friendship, loyalty, and communications. And, not based on discounts.
You would not give a neighbor $5 for helping you move furniture. It would be an insult. Instead, you offer a cup of coffee or a beer, and 15 minutes of chat around the kitchen table. That is the kind of relationship that database marketing creates. Discounts send the wrong message: we are cheap guys whose basic product is overpriced. We want to buy your loyalty. We don’t care about you. We care about your money.

Database marketing campaigns identify Gold customers and develop programs designed to retain them. Resources that small businesses can not afford to spend on all of their customers. Profits come from working to retain the best, and encouraging others to move up to higher status levels.

Seven magazine will help small local businesses identify Gold customers and develop digital marketing campaigns to retain them and encourage others to become Gold customers.

Seven Mad Men
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The Trusted Brand in Digital Marketing

Seven Magazine

Jack Dorsey is the chief executive of Square and Twitter.

A critical aspect of improving the U.S. economy is actually improving the small business economy and making it easier to start a business and to grow small businesses.
~ Jack Dorsey

There are 7 Colors in the rainbow and 7 Notes on the musical scale. There are 7 Objects in the solar system that are visible to the naked eye. There are 7 Levels in the periodic table of elements.
The first book of the Old Testament Genesis has 7  letters. The first book of the New Testament Matthew also has 7 letters.
“Ask, and it will be given to you; seek, and you will find; knock, and it will be opened to you.”
Matthew 7:7
According to the SBA “only about half of all small businesses have websites.”
Seven Magazine – Local Business Edition is a free community magazine that will be given out to local business owners. We will combine print, video, and digital while understanding the human element. We will also be addressing the fact that the standard research techniques of corporate America are cheating us of many great experiences.
We are looking to be the trusted brand in digital marketing:
  • Web Hosting
  • Website Development
  • Email Marketing
  • Database Marketing
  • Content Marketing
  • Mobile Apps
  • Video Production
  • Search Engine Marketing and Advertising
  • Social Media Marketing and Advertising
Instead of devaluing customers by offering deep discounts, small businesses can use digital marketing techniques such as database marketing. The basic idea in database marketing is to build a close personal relationship with each customer that is based on quality, service, friendship, loyalty, and communications. And, not based on discounts.
You would not give a neighbor $5 for helping you move furniture. It would be an insult. Instead, you offer a cup of coffee or a beer, and 15 minutes of chat around the kitchen table. That is the kind of relationship that database marketing creates. Discounts send the wrong message: we are cheap guys whose basic product is overpriced. We want to buy your loyalty. We don’t care about you. We care about your money.

Database marketing campaigns identify Gold customers and develop programs designed to retain them. Resources that small businesses can not afford to spend on all of their customers. Profits come from working to retain the best, and encouraging others to move up to higher status levels.

Seven magazine will help small local businesses identify Gold customers and develop digital marketing campaigns to retain them and encourage others to become Gold customers.

Seven Mad Men
Continue reading