Advertising is an over $200 billion a year industry. We are each exposed to over 3000 ads a day. Yet, remarkably, most of us believe we are not influenced by advertising. Ads sell a great deal more than products. They sell values, images, and concepts of success and worth, love and sexuality, popularity and normalcy. They tell us who we are and who we should be. Sometimes they sell addictions.
The fact that people are tired of ads is demonstrated by the use of DVRs to skip television commercials and the use of ad blockers on the Internet. According to a TVGuide.com survey of over 5,800 respondents, 96 percent say they fast-forward through on their DVRs.“Ad blocking is beginning to have a material impact on publisher revenues,” says Mike Zaneis, general counsel at the Interactive Advertising Bureau, a US industry body whose members account for four-fifths of the country’s online advertising market.
Another big problem with traditional advertising is that it mainly engages the “lizard brain.” Whether you know it or not, we all have what Seth Godin refers to as a lizard brain. He says, “The lizard is a physical part of your brain, the pre-historic lump called the amygdala near the brain stem that is responsible for fear and rage and reproductive drive.”
[T]he lizard brain is the resistance. The resistance is the voice in the back of our head telling us to back off, be careful, go slow, compromise. The resistance is writer’s block and putting jitters and every project that ever shipped late because people couldn’t stay on the same page long enough to get something out the door. The resistance grows in strength as we get closer to shipping, as we get closer to an insight, as we get closer to the truth of what we really want. That’s because the lizard hates change and achievement and risk.
The land, the mines, the plants, the rivers.
The mountains and the endless plain—
All, all the stretch of these great green states—
And make America again!
By Langston Hughes
Following in the footsteps of people such as Jack London, George Orwell, and Steve Jobs, Terrance Jackson spent over two years homeless in New Rochelle, NY and discovered the power of empathy to fuel innovation and creativity:
I-CAMP is a program to teach young people entrepreneurial skills such as computer programming. I-CAMP stands for Intrinsic, Community, Autonomy, Mastery and Purpose, which are fundamental elements for building wealth and health. According to Michelle Alexander, author of The New Jim Crow:
If you take into account prisoners, a large majority of African American men in some urban areas, like Chicago, have been labeled felons for life. These men are part of a growing undercaste — not class, caste – a group of people who are permanently relegated, by law, to an inferior second-class status. They can be denied the right to vote, automatically excluded from juries, and legally discriminated against in employment, housing, access to education, and public benefits — much as their grandparents and great-grandparents once were during the Jim Crow era.