Dear Mr. Man… The Documentary

Chess in the Park
Monday, October 9th – New Rochelle, NY [Columbus Day]
Want Your Children to Succeed?

Dear Mr. Man Documentary

Dear Mr Man Prince Tribute

Might not be in the back of the bus
But it sure feel just the same
Ain’t nothing fair about welfare,
Ain’t no assistance in aids
Ain’t nothin’ affirmative about your actions
Till the people get paid

Prince Van Jones

Where are the black and brown Mark Zuckerbergs? That was essentially the question — the challenge — that the late musician Prince asked Van Jones, civil rights activist, founder of the Dream Corps, and host of CNN’s The Messy Truth with Van Jones.
Prince was a great musician

“Prince came in, and he said to the labels, ‘Do not try to just put me with the urban group; I want the world. I want to be with the pop staff. I’m going to make rock and roll, as well as soul, as well as funk…I don’t want to just go to Soul Train, I don’t want to just open up for Rick James, I want to be on Dick Clark.’”

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“The Law Needs Legitimacy” T-Shirt Project

To help close the achievement gap, a crowd-sourcing campaign to sell t-shirts to support The Genius Factory

The Law Needs Legitimacy T-Shirt

“The Law Needs Legitimacy” T-shirts will be:
  • Grown in the USA with organic cotton
  • Made in North Carolina
  • Transparent supply chain
  • Water-based inks

The Genius Factory

The Achievement Gap
For decades, educators have struggled to close the “achievement gap,” the persistent differences in test scores, grades and graduation rates among students of different races, ethnicities and, in some subjects, genders.
According to an American Psychological Association article, a group of social and cognitive psychologists have approach this problem not based on the idea that at least some of these disparities are the result of faulty teaching or broken school systems, but instead spring from toxic stereotypes that cause ethnic-minority and other students such as women to question whether they belong in school and whether they can do well there. While such a major problem might seem to require widespread social change to fix, the psychologists are finding evidence that short, simple interventions can make a surprisingly large difference.
I adopted some of these simple interventions in a class called “Creating Computer Games with Terrance Jackson” that I offered at Larchmont Library last October.
At Larchmont Library we conducted five sessions with local 5th – 8th graders on the following Wednesdays: October 15th, 22nd, 29th, November 5th, and 19th. This is the game that they created:
Roll-a-Ball

Roll-a-Ball

Click here to play.

Terrance Jackson for Congress

New York’s 13th Congressional District

Terrance Jackson for Congress

When the law is applied in the absence of legitimacy, it does not produce obedience. It produces the opposite. It leads to backlash.

malesinc

Putting It All TogetherIn 1991, Terrance Jackson wrote Putting It All Together addressing mass incarceration as government policy. He endured people calling him crazy and an “conspiracy theorist.” 24 years later, mass incarceration as government policy is common knowledge. We need representation that will be proactive and not reactive.

Ed Burns

It’s not a war on drugs. Don’t ever think it’s a war on drugs. It’s a war on the Blacks. It started as a war on the Blacks, it’s now spread to Hispanics and poor Whites. But initially it was a war on Blacks. And it was designed basically to take that energy that was coming out of the Civil Rights Movement and destroy it.
~ Ed Burns
Co-creator of “The Wire”

HSBC

According to an article by Avinash Tharoor, Bank of America, Western Union, and JP Morgan, are among the institutions allegedly involved in the drug trade. Meanwhile, HSBC has admitted its laundering role, and evaded criminal prosecution by paying a fine of almost $2 billion. The lack of imprisonment of any bankers involved is indicative of the hypocritical nature of the drug war; an individual selling a few grams of drugs can face decades in prison, while a group of people that tacitly allow — and profit from — the trade of tons, escape incarceration.
According to the Corporate Crime Reporter:
Corporate crime inflicts far more damage on society than all street crime combined.Whether in bodies or injuries or dollars lost, corporate crime and violence wins by a landslide.
The FBI estimates, for example, that burglary and robbery – street crimes – costs the nation $3.8 billion a year.
The losses from a handful of major corporate frauds – Tyco, Adelphia, Worldcom, Enron – swamp the losses from all street robberies and burglaries combined.
Health care fraud alone costs Americans $100 billion to $400 billion a year.
The savings and loan fraud – which former Attorney General Dick Thornburgh called “the biggest white collar swindle in history” – cost us anywhere from $300 billion to $500 billion.
David Simon

David Simon, co-creator of HBO’s “The Wire”

The factories are not going to be here anymore. We don’t need these people so the least we can do is hunt them. And when we hurt them we at least provide jobs for cops, DEA agents, lawyers and prison guards.
~ David Simon
Co-creator of HBO’s The Wire
Malcolm Gladwell’s David and Goliath:
[L]egitimacy is based on three things. First of all, the people who are asked to obey authority have to fell like they have a voice—that if they speak up, they will be heard. Second, the law has to be predictable. There has to be a reasonable expectation that the rules tomorrow are going to be roughly the same rules today. And third, the authority has to be fair. It can’t treat one group differently from another….
[W]hen the law is applied in the absence of legitimacy, it does not produce obedience. It produces the opposite. It leads to backlash.
Joanne Jaffe

Kids playing football with then NYPD Housing Bureau Chief Joanne Jaffe [now Community Affairs Bureau Chief] at PSA 6’s National Night Out event at the Grant Houses in Harlem.

A New York Times article reported on the NYPD’s Juvenile Robbery Intervention Program (J-RIP) created by Chief Joanne Jaffe:
The New York City Police Department has embarked on a novel approach to deter juvenile robbers, essentially staging interventions and force-feeding outreach in an effort to stem a tide of robberies by dissuading those most likely to commit them.
Officers not only make repeated drop-ins at homes and schools, but they also drive up to the teenagers in the streets, shouting out friendly hellos, in front of their friends. The force’s Intelligence Division also deciphers each teenager’s street name and gang affiliation. Detectives compile a binder on each teenager that includes photos from Facebook and arrest photos of the teenager’s associates, not unlike the flow charts generated by law enforcement officials to track organized crime.

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Larchmont Magazine

Larchmont - Jessica Alba - Blue Hill Farm

Google has more revenue than all U.S. print newspapers and magazines combined, yet direct mail is still the biggest single direct marketing channel, worth around $45 billion a year in the US alone. But it’s increasingly clear that printed marketing communications work best when used in conjunction with digital channels, with response and conversion rates improving by three or four percentage points respectively when printed direct mail is combined with email, personalized web pages (PURLs), database marketing, and mobile elements.
Larchmont Magazine is a free community magazine that will combine print and digital using variable data printing (VDP). Larchmont will initially be mailed to all the residential addresses in the 10538 zip code (Larchmont, NY) in October. We will follow-up in November by mailing Bronxville Magazine to all the residential addresses in the 10708 zip code (Bronxville, NY).
New York State has 11 places listed in 100 highest-income places with at least 1,000 households, 8 of those places are in Westchester County:
  1. Armonk, New York (17)
  2. Scarsdale, New York (18)
  3. Bronxville, New York (20)
  4. Chappaqua, New York (41)
  5. Rye (city), New York (50)
  6. Pound Ridge, New York (54)
  7. New Castle, New York (58)
  8. Larchmont, New York (60)
Our personalized community magazines will create real innovation and real value for local businesses by understanding people as human beings, not consumers. The basic idea is to build a close personal relationship with each customer that is based on quality, service, friendship, loyalty, and communications. And, not based on discounts and deceptions.

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“The Police Need Legitimacy” T-Shirt Project Supporting I-CAMP

A man walks past a burning police vehicle

A man walks past a burning police vehicle in Baltimore on Monday. Patrick Semansky/Associated Press

Yes, there was violence in Baltimore but Black Westchester makes the point of where was the coverage of the peaceful protest.

Peaceful protest in Baltimore

Source: Black Westchester

Malcolm Gladwell’s David and Goliath:

[L]egitimacy is based on three things. First of all, the people who are asked to obey authority have to fell like they have a voice—that if they speak up, they will be heard. Second, the law has to be predictable. There has to be a reasonable expectation that the rules tomorrow are going to be roughly the same rules today. And third, the authority has to be fair. It can’t treat one group differently from another….

[W]hen the law is applied in the absence of legitimacy, it does not produce obedience. It produces the opposite. It leads to backlash.

The concept of law enforcement and legitimacy is discuss further in an earlier blog entry: NYPD Needs Legitimacy.
david-vs-goliath3
What is currently happening in Baltimore is reminiscence of that famous Yogi Berra saying “It’s like déjà vu all over again.”
Killed by police

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I-CAMP: Crazy Enough to Change the World

I-CAMP is a non-profit that focuses on education reform and tech diversity by teaching children computer programmingmachine learning, robotics, chessfarming, and about having a creative mindset. I-CAMP stands for Intrinsic, Community, Autonomy, Mastery and Purpose, which are fundamental elements for building health and wealth.

I-CAMP

It is important that we teach our children that we are all capable of doing work that matters and that our call is to step beyond our limits into an new understanding of what it means to be human.

Most of us believe that the best way to motivate ourselves and others is with external rewards like money—the carrot-and-stick approach. That’s a mistake, Daniel H. Pink says in, Drive: The Surprising Truth About What Motivates Us, his provocative and persuasive new book. The secret to high performance and satisfaction—at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

[Y]ou [cannot] understand why someone [is] healthy [or wealthy] if all you [do is] think about their individual choices or actions in isolation. You [have] to look beyond the individual. You [have] to understand what culture they were a part of, and who their friends and families were, and what town… their family came from. You [have] to appreciate the idea that community — the values of the world we inhabit and the people we surround ourselves with — has a profound effect on who we are. ~ Malcolm Gladwell

When it comes to motivation, there’s a gap between what science knows and what business does. Our current business operating system–which is built around external, carrot-and-stick motivators–doesn’t work and often does harm. We need an upgrade. And the science shows the way. This new approach has three essential elements: 1. Autonomy – the desire to direct our own lives. 2. Mastery— the urge to get better and better at something that matters. 3. Purpose — the yearning to do what we do in the service of something larger than ourselves. ~ Daniel Pink

Dan Pink - Purpose

RSA Animate – Drive: The surprising truth about what motivates us http://www.youtube.com/watch?v=u6XAPnuFjJc

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Seven Magazine: Effective Marketing in the 21st Century

Ask, and it will be given to you;
Seek, and you will find;
Knock, and it will be opened to you.
~ Matthew 7:7

Seven magazine

On January 11th, 2010, about two weeks after my mother, Lezlie Linder, past away, I posted the above image on Facebook. Now over five years later, I am again working on bringing Seven magazine into fruition and changing the nature of marketing and advertising.
Lezlie Linder

Seven magazine is dedicated to Lezlie Linder.

Overwhelming clutter has made traditional advertising nearly worthless for most businesses. We live in a world that has become ad rich but idea poor. We are tired of being bombarded with ads—we want instead to be inspired by ideas that will change our lives. Ads may create transactions, but great ideas create transformations. Ads reflect our culture, ideas imagine our future.
Cover for the premiere issue of Seven magazine

Draft of the cover for the premiere issue of Seven magazine

The fact that people are tired of ads is demonstrated by the use of DVRs to skip television commercials and the use of ad blockers on the Internet. According to a TVGuide.com survey of over 5,800 respondents, 96 percent say they fast-forward through on their DVRs.“Ad blocking is beginning to have a material impact on publisher revenues,” says Mike Zaneis, general counsel at the Interactive Advertising Bureau, a US industry body whose members account for four-fifths of the country’s online advertising market.

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Triune Brain

Paul MacLean’s “Triune Brain” theory, whose basic idea is that every human brain contains three independent competing minds – the reptile, the early mammal, and the modern primate.

Another big problem with traditional advertising is that it mainly engages the “lizard brain.” Whether you know it or not, we all have what Seth Godin refers to as a lizard brain. He says, “The lizard is a physical part of your brain, the pre-historic lump called the amygdala near the brain stem that is responsible for fear and rage and reproductive drive.”

“The lizard brain is hungry, scared, angry, and horny.”
“The lizard brain only wants to eat and be safe.”
Seth Godin No lizard
Godin writes in The Icarus Deception:

[T]he lizard brain is the resistance. The resistance is the voice in the back of our head telling us to back off, be careful, go slow, compromise. The resistance is writer’s block and putting jitters and every project that ever shipped late because people couldn’t stay on the same page long enough to get something out the door. The resistance grows in strength as we get closer to shipping, as we get closer to an insight, as we get closer to the truth of what we really want. That’s because the lizard hates change and achievement and risk.

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