The new model of advertising and branding demands that companies improve public life and satisfy the needs of our higher sacred selves.
Click the image above for a rough draft of Larchmont Magazine.
Google has more revenue than all U.S. print newspapers and magazines combined.
Yet direct mail is still the biggest single direct marketing channel, worth around $45 billion a year in the US alone. But it’s increasingly clear that printed marketing communications work best when used in conjunction with digital channels such as email, personalized web pages (PURLs), database marketing, and mobile elements.
Larchmont Magazine is a free community magazine that will combine print with digital and video. Larchmont Magazine will initially be mailed to residential addresses in the 10538 zip code (Larchmont, NY). We will follow-up by mailing Bronxville Magazine to residential addresses in the 10708 zip code (Bronxville, NY).
- Armonk, New York (17)
- Scarsdale, New York (18)
- Bronxville, New York (20)
- Chappaqua, New York (41)
- Rye (city), New York (50)
- Pound Ridge, New York (54)
- New Castle, New York (58)
- Larchmont, New York (60)
In addition to the high income in these communities, there is also political influence. Larchmont and Bronxville contribute about 49 times and 51 times as much, respectively, to political campaigns as the average zip codes.
Our community magazines will create real innovation and real value for local families and businesses by understanding people as human beings, not consumers. The basic idea is to build a close personal relationship based on quality, service, friendship, loyalty, and communications. And, not based on discounts and deceptions.