Google Is An Old Business & Digital Ads Suck

The new model of advertising and branding demands that companies improve public life and satisfy the needs of our higher sacred selves.

Larchmont Magazine

Google has more revenue than all U.S. print newspapers and magazines combined.

ChartOfTheDay_709_Google_s_ad_revenue_since_2004_n
Ad Spending

Yet direct mail is still the biggest single direct marketing channel, worth around $45 billion a year in the US alone. But it’s increasingly clear that printed marketing communications work best when used in conjunction with digital channels such as email, personalized web pages (PURLs), database marketing, and mobile elements.
Larchmont Magazine is a free community magazine that will combine print with digital and video.  Larchmont Magazine will initially be mailed to residential addresses in the 10538 zip code (Larchmont, NY). We will follow-up by mailing Bronxville Magazine to residential addresses in the 10708 zip code (Bronxville, NY).
Very rough draft of magazine (Click image below for full draft):
Larchmont Magazine

Click image for full draft

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Larchmont Magazine

The new model of advertising and branding demands that companies improve public life and satisfy the needs of our higher sacred selves.

Larchmont Magazine

Click the image above for a rough draft of Larchmont Magazine.
Google has more revenue than all U.S. print newspapers and magazines combined.

ChartOfTheDay_709_Google_s_ad_revenue_since_2004_n
Ad Spending

Yet direct mail is still the biggest single direct marketing channel, worth around $45 billion a year in the US alone. But it’s increasingly clear that printed marketing communications work best when used in conjunction with digital channels such as email, personalized web pages (PURLs), database marketing, and mobile elements.
Larchmont Magazine is a free community magazine that will combine print with digital and video.  Larchmont Magazine will initially be mailed to residential addresses in the 10538 zip code (Larchmont, NY). We will follow-up by mailing Bronxville Magazine to residential addresses in the 10708 zip code (Bronxville, NY).
New York State has 11 places listed in 100 highest-income places with at least 1,000 households, 8 of those places are in Westchester County:
  1. Armonk, New York (17)
  2. Scarsdale, New York (18)
  3. Bronxville, New York (20)
  4. Chappaqua, New York (41)
  5. Rye (city), New York (50)
  6. Pound Ridge, New York (54)
  7. New Castle, New York (58)
  8. Larchmont, New York (60)
In addition to the high income in these communities, there is also political influence. Larchmont and Bronxville contribute about 49 times and 51 times as much, respectively, to political campaigns as the average zip codes.
Our community magazines will create real innovation and real value for local families and businesses by understanding people as human beings, not consumers. The basic idea is to build a close personal relationship based on quality, service, friendship, loyalty, and communications. And, not based on discounts and deceptions.

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Advertising Creates a Climate of Violence Against Women

Advertising is an over $200 billion a year industry. We are each exposed to over 3000 ads a day. Yet, remarkably, most of us believe we are not influenced by advertising. Ads sell a great deal more than products. They sell values, images, and concepts of success and worth, love and sexuality, popularity and normalcy. They tell us who we are and who we should be. Sometimes they sell addictions.

“We all grow up in a culture in which women bodies are constantly turned into things, into objects.”

budweiser-bikini-girls-violence

“Of course this affects female self-esteem. It also does something even more insidious. It creates a climate in which there is wide-spread violence against women.”

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Larchmont Magazine

Larchmont - Jessica Alba - Blue Hill Farm

Google has more revenue than all U.S. print newspapers and magazines combined, yet direct mail is still the biggest single direct marketing channel, worth around $45 billion a year in the US alone. But it’s increasingly clear that printed marketing communications work best when used in conjunction with digital channels, with response and conversion rates improving by three or four percentage points respectively when printed direct mail is combined with email, personalized web pages (PURLs), database marketing, and mobile elements.
Larchmont Magazine is a free community magazine that will combine print and digital using variable data printing (VDP). Larchmont will initially be mailed to all the residential addresses in the 10538 zip code (Larchmont, NY) in October. We will follow-up in November by mailing Bronxville Magazine to all the residential addresses in the 10708 zip code (Bronxville, NY).
New York State has 11 places listed in 100 highest-income places with at least 1,000 households, 8 of those places are in Westchester County:
  1. Armonk, New York (17)
  2. Scarsdale, New York (18)
  3. Bronxville, New York (20)
  4. Chappaqua, New York (41)
  5. Rye (city), New York (50)
  6. Pound Ridge, New York (54)
  7. New Castle, New York (58)
  8. Larchmont, New York (60)
Our personalized community magazines will create real innovation and real value for local businesses by understanding people as human beings, not consumers. The basic idea is to build a close personal relationship with each customer that is based on quality, service, friendship, loyalty, and communications. And, not based on discounts and deceptions.

Continue reading