Mount Vernon Magazine: Digital Ads Suck & Google is an Old Business

The new model of advertising and branding demands that companies improve public life and satisfy the needs of our higher sacred selves.

Mount Vernon Magazine

Click the image above for a rough draft of Mount Vernon Magazine.

ChartOfTheDay_709_Google_s_ad_revenue_since_2004_n
Ad Spending

Google has more revenue than all U.S. print newspapers and magazines combined.
Yet direct mail is still the biggest single direct marketing channel, worth around $45 billion a year in the US alone. But it’s increasingly clear that printed marketing communications work best when used in conjunction with digital channels such as email, personalized web pages (PURLs), database marketing, and mobile elements.

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Teaching God’s Prosperity and Abundance

I believe, from 38 years of ministry, that ministry is contextual. It depends on the context you’re in. So if I’m ministering in a context of those who are poor and struggling in life, I’m going to teach them of God’s abundance, I’m going to teach them of God’s prosperity in their life, and I’m going to teach them how to discipline their lives and believe God for a better quality of life. This was a part of the promise.
~ Pastor A. R. Bernard

Seven Magazine - A R Bernard

Click, and it will be opened to you.
Click the image above or below for a rough draft of Seven Magazine.

T-shirt fundraiser

Ask, and it will be given to you;
Seek, and you will find;
Knock, and it will be opened to you.
~ Matthew 7:7

New Ro Magazine: Digital Ads Suck & Google is an Old Business

The new model of advertising and branding demands that companies improve public life and satisfy the needs of our higher sacred selves.

new-ro-andrew-young

Click the image above for
A rough draft of New Ro Magazine.
March 3rd, 12 Noon is the deadline to submit for the New York Covenant Church printing.
We will be printing 5 magazines for 5 New Rochelle churches:
New York Covenant Church – http://newyorkcovenant.com/
Shiloh Baptist Church – http://www.sensationalshiloh.com/
Bethesda Baptist Church – http://www.bethesdabaptistny.org/
Union Baptist Church – http://ubcnr.com/
Saint Catherine AME Zion Church – http://www.stcatherineamezion.com/
Each printing will be:
Size: 8.5″ x 11″
Page Count: 16 or 20
Quantity: 100
Material: 80lbs Gloss
Binding: Saddle Stitching
Advertising rates (each printing):
1 page: $45
½ page: $27
¼ page: $16

ChartOfTheDay_709_Google_s_ad_revenue_since_2004_n
Ad Spending

Google has more revenue than all U.S. print newspapers and magazines combined.
Yet direct mail is still the biggest single direct marketing channel, worth around $45 billion a year in the US alone. But it’s increasingly clear that printed marketing communications work best when used in conjunction with digital channels such as email, personalized web pages (PURLs), database marketing, and mobile elements.

Continue reading

Prince Tribute Concert – Healthy Food is a Human Right

It’s not a crime to murder Black organizers in an operation run by the national political police.
~ Noam Chomsky

Prince Tribute Concert

The sky was all purple
There were people runnin’ everywhere
Tryin’ to run from their destruction
You know I didn’t even care
They say two thousand zero, zero
Party over
Oops, out of time
So tonight I’m gonna party like it’s 1999
In 1999 worldwide music revenue was $27 billion, in 2014 it had dropped to $15 billion. Most blame Napster for this decline, but if you dig deeper you will find that Wall Street and government policy are the actual cause of the steep decline in music revenue. The death of Prince is a metaphor for the death of music and especially Black music.

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Prince Tribute Concert – Charlotte

It’s not a crime to murder Black organizers in an operation run by the national political police.
~ Noam Chomsky

Prince Tribute Concert

The sky was all purple
There were people runnin’ everywhere
Tryin’ to run from their destruction
You know I didn’t even care
They say two thousand zero, zero
Party over
Oops, out of time
So tonight I’m gonna party like it’s 1999
In 1999 worldwide music revenue was $27 billion, in 2014 it had dropped to $15 billion. Most blame Napster for this decline, but if you dig deeper you will find that Wall Street and government policy are the actual cause of the steep decline in music revenue. The death of Prince is a metaphor for the death of music and especially Black music.

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Not a Crime to Murder Black Organizers

It’s not a crime to murder Black organizers in an operation run by the national political police.
~ Noam Chomsky

The Music Revolution

The sky was all purple
There were people runnin’ everywhere
Tryin’ to run from their destruction
You know I didn’t even care
They say two thousand zero, zero
Party over
Oops, out of time
So tonight I’m gonna party like it’s 1999
In 1999 worldwide music revenue was $27 billion, in 2014 it had dropped to $15 billion. Most blame Napster for this decline, but if you dig deeper you will find that Wall Street and government policy are the actual cause of the steep decline in music revenue. The death of Prince is a metaphor for the death of music and especially Black music.
From WNYC’s Soundcheck we heard that “There Were No Black Artists With Number One Singles in 2013:”
2013 marked the first-ever year since Billboard began charting Top 40 songs in 1958 that zero black artists made their way to the top of the singles chart.
The top spot on the Hot 100 — today’s version of the singles chart — was dominated by white acts throughout the past year. Perhaps even more intriguing is the fact that white artists even sat atop the R&B and Hip-Hop Songs chart for 44 out of 52 weeks of 2013. Compare this to ten years ago, when every No. 1 Hot 100 single was performed by an artist of color.
Bob Marley and Chris Blackwell

(Left to Right) Junior Murvin, Bob Marley, Jacob Miller, and Chris Blackwell

Corporate culture is not conducive to developing musical talent and it is especially terrible at developing African-American musical talent. Chris Blackwell, founder of Island Record, quoted in The Song Machine by John Seabrook:
I don’t think the music business lends itself very well to being a Wall Street business. You’re always working with individuals, with creative people, and the people your are trying to reach, by and large, don’t view music as a commodity but as a relationship with a band. It takes time to expand that relationship… 

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Inglewood Magazine

The new model of advertising and branding demands that companies improve public life and satisfy the needs of our higher sacred selves.

Inglewood Magazine - Keith Clinkscales

Inglewood Magazine is a free community magazine that will combine print, video, and digital while understanding the human element. It’s increasingly clear that printed marketing communications work best when used in conjunction with digital channels such as email, personalized web pages (PURLs), database marketing, and mobile elements.
Inglewood Magazine will address the fact that the standard research techniques of corporate America are cheating us of many great experiences. Malcolm Gladwell describes this as the “Kenna problem:”
If I ask you why you think what you think, can I trust your answer?
This process [standard market research] is fundamentally flawed. It is completely screwed. We totally overrate the significance of what we find out when we go through this kind of formal process and the consequence of that overreliance on this system is that we are cheating ourselves of all kinds of wonderful experiences that we would otherwise have [such as Kenna].
erykah-baduMusic is bigger than religion, it’s bigger than politics, it’s bigger than pretty much everything…. Make sure you’re saying something, when you saying something.
Erykah Badu

Wall Street and Government Policy is Killing the Music Industry

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