Advertising Creates a Climate of Violence Against Women

Advertising is an over $200 billion a year industry. We are each exposed to over 3000 ads a day. Yet, remarkably, most of us believe we are not influenced by advertising. Ads sell a great deal more than products. They sell values, images, and concepts of success and worth, love and sexuality, popularity and normalcy. They tell us who we are and who we should be. Sometimes they sell addictions.
“We all grow up in a culture in which women bodies are constantly turned into things, into objects.”

Budweiser ad

“Of course this affects female self-esteem. It also does something even more insidious. It creates a climate in which there is wide-spread violence against women.”

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New Rochelle Magazine: Digital Ads Suck & Google is an Old Business

For luxury brands, print design is always going to be one of the most brilliantly effective mediums to deliver exceptional brand cues.
New Rochelle Magazine will be mailed to property owners with properties valued over $1 million, such as:
Gregory Hawkins
Sharon  Hawkins
20 Premium Point Rd
Rochelle, NY 10801
FULL MARKET VALUE
$3,290,210
Property Taxes 2016
School $72,354.81
City $20,085.58
County $16,694.10
Cyrus Noshir Pardiwala
Kimberly Willoc Pardiwala
27 Dogwood Ln
Larchmont, NY 10538
FULL MARKET VALUE
$1,101,399
Property Taxes 2016
School $24,220.79
City $6,879.99
County $5,588.36
Dr. Paula Rothaus
19 Pryor Manor Rd
Larchmont, NY 10538
FULL MARKET VALUE
$1,905,594
Property Taxes 2016
School $41,905.81
City $11,731.88
County $9,668.74
Donald Gallagher
Raymonde Gallagher
78 Seaview Ave
New Rochelle, NY 10801
FULL MARKET VALUE
$1,038,462
Property Taxes 2016
School $21,628.78
City $6,166.55
County $5,087.49
Reducing Property Taxes & Reforming Education
Why should the residents of New Rochelle pay extremely high property taxes to maintain a system that destroys the creativity of our children?
In 2016, Westchester County ranked first in the nation in property taxes. Westchester residents paid on average $16,500 a year in property taxes, according to a report from ATTOM Data Solutions. High taxes are undermining the Westchester economy. If you were a company trying to find a location for a new office or distribution center, why would you come to the highest taxed county in the United States?
We pay outrageous property taxes, yet our children are vastly underserved by schools. Our schools were designed in the late 19th Century and early 20th Century to create the cogs of the Industrial Age, jobs such as factory workers and bureaucrats. Schools do not value creativity and entrepreneurship, the types of skills that are needed in the 21st Century.

Click images for draft of New Rochelle Magazine

New Rochelle Magazine

For luxury brands, print design is always going to be one of the most brilliantly effective mediums to deliver exceptional brand cues. When compared to digital, print design delivers in ways that the latter simply can’t. Digital isn’t going anywhere, we all know that. From a branding point of view it provides a (usually) necessary consumer/audience touchpoint. But when it comes to conveying the subtle qualities of taste and authority, print is simply miles ahead.

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Reverse Engineering a Startup

Throwing Rocks at the Google Bus by Douglas Rushkoff

The following story of “Ruby” reverse engineering a startup based on market conditions, industry trends, and nascent investor fads is taken from Throwing Rocks at the Google Bus by Douglas Rushkoff.
One of the smartest technologists I know, a young woman from the West Coast I’ll call Ruby, decided to launch a company on a whim. Ruby did exhaustive research on emerging interests and keywords in the technology and business press, as well as conference topics and TED subjects. What were venture capitalists getting interested in? Moreover, what sorts of technical skills would be valuable to those industries? For instance, if she concluded that big data was in ascendance, then she would not only launch a startup related to big data but also make sure she created competencies that big data firms required, such as data visualization or factor analysis. This way, even if her company’s primary offering failed, it would still be valuable as an acquisition—for either its skills or its talent, which would be in high demand if her bet on the growing sector proved correct.
She ultimately chose geolocation services as the growing field. She assembled teams to build a few apps that depended on geolocation—less because the apps themselves were terrific (though she wouldn’t complain if one became a hit) than because of the capabilities those apps could offer to potential acquirers. Working on them also forced her team to develop marketable competencies as well as a handful of patentable solutions in a growing field with many problems to solve. The company was purchased, for a whole lot, by a much larger technology player looking to incorporate geolocation into its software and platforms. The employees, founder, and inventors who believed in her are now all wealthy people.
E-commerce using Elasticsearch
And Machine Learing
Last night, I attended an Elastic meetup hosted by HBC Digital. The Hudson’s Bay Company (HBC) owns Saks Fifth Avenue and Lord & Taylor. This meetup provided one of those “aha” moments. It is possible to build a local search engine using elasticsearch. This search engine would incorporate e-commerce and machine learning.

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Mount Vernon Magazine: Digital Ads Suck & Google is an Old Business

The new model of advertising and branding demands that companies improve public life and satisfy the needs of our higher sacred selves.

Mount Vernon Magazine - Richard Thomas

Click the image above for a rough draft of Mount Vernon Magazine.

ChartOfTheDay_709_Google_s_ad_revenue_since_2004_n
Ad Spending

Google has more revenue than all U.S. print newspapers and magazines combined.
Yet direct mail is still the biggest single direct marketing channel, worth around $45 billion a year in the US alone. But it’s increasingly clear that printed marketing communications work best when used in conjunction with digital channels such as email, personalized web pages (PURLs), database marketing, and mobile elements.

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Seven Magazine: Digital Ads Suck & Google is an Old Business

The new model of advertising and branding demands that companies improve public life and satisfy the needs of our higher sacred selves.
Ask, and it will be given to you;
Seek, and you will find;
Knock, and it will be opened to you.
~ Matthew 7:7

Click the image above for
A rough draft of Seven Magazine.

ChartOfTheDay_709_Google_s_ad_revenue_since_2004_n
Ad Spending

Google has more revenue than all U.S. print newspapers and magazines combined.
Yet direct mail is still the biggest single direct marketing channel, worth around $45 billion a year in the US alone. But it’s increasingly clear that printed marketing communications work best when used in conjunction with digital channels such as email, personalized web pages (PURLs), database marketing, and mobile elements.

Continue reading

Black-Owned Restaurants in New York City

A study by the Kellogg School of Management at Northwestern University found that between half a million and a million jobs could be created if higher-income Black households spent only $1 of every $10 at Black-owned stores and other enterprises.


Abu’s Homestyle Bakery in Bedford Stuyvesant

718.230.1115

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New Rochelle AR Mobile App

The hottest craze a few months ago was Pokémon Go. At one time it topped Twitter’s daily users, and it saw people spending more time in its app than in Facebook.

Pokemon Go

Pokémon Go is an example of augmented reality (AR). Instead of using Pokémon (pocket monsters), we are developing an augmented reality game that uses similar game mechanics but with themes from New Rochelle, NY.

Pokémon Go has quickly become one of the most viral mobile applications of all time. The game is now the biggest ever in the U.S.; it has now topped Twitter’s daily users, and it sees people spending more time in its app than in Facebook, according to reports from various tracking firms.

Daily time spent in Pokemon GO

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