Reverse Engineering a Startup

Throwing Rocks at the Google Bus by Douglas Rushkoff

The following story of “Ruby” reverse engineering a startup based on market conditions, industry trends, and nascent investor fads is taken from Throwing Rocks at the Google Bus by Douglas Rushkoff.
One of the smartest technologists I know, a young woman from the West Coast I’ll call Ruby, decided to launch a company on a whim. Ruby did exhaustive research on emerging interests and keywords in the technology and business press, as well as conference topics and TED subjects. What were venture capitalists getting interested in? Moreover, what sorts of technical skills would be valuable to those industries? For instance, if she concluded that big data was in ascendance, then she would not only launch a startup related to big data but also make sure she created competencies that big data firms required, such as data visualization or factor analysis. This way, even if her company’s primary offering failed, it would still be valuable as an acquisition—for either its skills or its talent, which would be in high demand if her bet on the growing sector proved correct.
She ultimately chose geolocation services as the growing field. She assembled teams to build a few apps that depended on geolocation—less because the apps themselves were terrific (though she wouldn’t complain if one became a hit) than because of the capabilities those apps could offer to potential acquirers. Working on them also forced her team to develop marketable competencies as well as a handful of patentable solutions in a growing field with many problems to solve. The company was purchased, for a whole lot, by a much larger technology player looking to incorporate geolocation into its software and platforms. The employees, founder, and inventors who believed in her are now all wealthy people.
E-commerce using Elasticsearch
And Machine Learing
Last night, I attended an Elastic meetup hosted by HBC Digital. The Hudson’s Bay Company (HBC) owns Saks Fifth Avenue and Lord & Taylor. This meetup provided one of those “aha” moments. It is possible to build a local search engine using elasticsearch. This search engine would incorporate e-commerce and machine learning.

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Mount Vernon Magazine: Digital Ads Suck & Google is an Old Business

The new model of advertising and branding demands that companies improve public life and satisfy the needs of our higher sacred selves.

Mount Vernon Magazine - Richard Thomas

Click the image above for a rough draft of Mount Vernon Magazine.

ChartOfTheDay_709_Google_s_ad_revenue_since_2004_n
Ad Spending

Google has more revenue than all U.S. print newspapers and magazines combined.
Yet direct mail is still the biggest single direct marketing channel, worth around $45 billion a year in the US alone. But it’s increasingly clear that printed marketing communications work best when used in conjunction with digital channels such as email, personalized web pages (PURLs), database marketing, and mobile elements.

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Seven Magazine: Digital Ads Suck & Google is an Old Business

The new model of advertising and branding demands that companies improve public life and satisfy the needs of our higher sacred selves.

Seven Magazine

Click the image above for
A rough draft of Seven Magazine.

ChartOfTheDay_709_Google_s_ad_revenue_since_2004_n
Ad Spending

Google has more revenue than all U.S. print newspapers and magazines combined.
Yet direct mail is still the biggest single direct marketing channel, worth around $45 billion a year in the US alone. But it’s increasingly clear that printed marketing communications work best when used in conjunction with digital channels such as email, personalized web pages (PURLs), database marketing, and mobile elements.

Continue reading

Black-Owned Restaurants in New York City

A study by the Kellogg School of Management at Northwestern University found that between half a million and a million jobs could be created if higher-income Black households spent only $1 of every $10 at Black-owned stores and other enterprises.


Abu’s Homestyle Bakery in Bedford Stuyvesant

718.230.1115

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New Rochelle AR Mobile App

The hottest craze a few months ago was Pokémon Go. At one time it topped Twitter’s daily users, and it saw people spending more time in its app than in Facebook.

Pokemon Go

Pokémon Go is an example of augmented reality (AR). Instead of using Pokémon (pocket monsters), we are developing an augmented reality game that uses similar game mechanics but with themes from New Rochelle, NY.

Pokémon Go has quickly become one of the most viral mobile applications of all time. The game is now the biggest ever in the U.S.; it has now topped Twitter’s daily users, and it sees people spending more time in its app than in Facebook, according to reports from various tracking firms.

Daily time spent in Pokemon GO

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New Ro Magazine: Digital Ads Suck & Google is an Old Business

The new model of advertising and branding demands that companies improve public life and satisfy the needs of our higher sacred selves.

new-ro-andrew-young

Click the image above for
A rough draft of New Ro Magazine.
Friday, May 5th is the deadline for the June edition of New Ro Magazine.
The June edition will be:
Size: 8.5″ x 11″
Page Count: 16 or 20
Quantity: 250
Material: 80lbs Gloss
Binding: Saddle Stitching
Advertising rates (each printing):
Full page: $110
½ page: $62
¼ page: $40

ChartOfTheDay_709_Google_s_ad_revenue_since_2004_n
Ad Spending

Google has more revenue than all U.S. print newspapers and magazines combined.
Yet direct mail is still the biggest single direct marketing channel, worth around $45 billion a year in the US alone. But it’s increasingly clear that printed marketing communications work best when used in conjunction with digital channels such as email, personalized web pages (PURLs), database marketing, and mobile elements.

Continue reading

Harlem Magazine Because Digital Ads Suck & Google Is An Old Business

The new model of advertising and branding demands that companies improve public life and satisfy the needs of our higher sacred selves.

Harlem Magazine

Click the image above for a rough draft of Harlem Magazine.

ChartOfTheDay_709_Google_s_ad_revenue_since_2004_n
Ad Spending

Google has more revenue than all U.S. print newspapers and magazines combined.
Yet direct mail is still the biggest single direct marketing channel, worth around $45 billion a year in the US alone. But it’s increasingly clear that printed marketing communications work best when used in conjunction with digital channels such as email, personalized web pages (PURLs), database marketing, and mobile elements.

Continue reading