Mount Vernon Magazine: Digital Ads Suck & Google is an Old Business

The new model of advertising and branding demands that companies improve public life and satisfy the needs of our higher sacred selves.

Mount Vernon Magazine

Click the image above for a rough draft of Mount Vernon Magazine.

ChartOfTheDay_709_Google_s_ad_revenue_since_2004_n
Ad Spending

Google has more revenue than all U.S. print newspapers and magazines combined.
Yet direct mail is still the biggest single direct marketing channel, worth around $45 billion a year in the US alone. But it’s increasingly clear that printed marketing communications work best when used in conjunction with digital channels such as email, personalized web pages (PURLs), database marketing, and mobile elements.

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Local Empowerment is the Key to Dealing with Trump

How did America—a country dedicated to the proposition that all people are created equal—become one of the most unequal countries on the planet?
Results of the 2016 presidential election by county.

Results of the 2016 presidential election by county. (Source: Flickr)

In the modern era of presidential politics, Hillary Clinton won the popular vote by a bigger margin than any other candidate that lost the electoral college. Donald Trump won the presidency by 74 electoral votes while losing the nationwide vote to Clinton by 2.6 million votes and counting.
But there’s another divide exposed by the election, which researchers at the Brookings Institution recently discovered as they sifted the election returns. It has no bearing on the election outcome, but it tells us something important about the state of the country and its politics moving forward.

Donald Trump - Time Person of the Year

The divide is economic, and it is massive. According to the Brookings analysis, the less-than-500 counties that Clinton won nationwide combined to generate 64 percent of America’s economic activity in 2015. The more-than-2,600 counties that Trump won combined to generate 36 percent of the country’s economic activity last year.
Clinton, in other words, carried nearly two-thirds of the American economy.

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Seven Magazine: If Black People Are To Be Free

A study by the Kellogg School of Management at Northwestern University found that between half a million and a million jobs could be created if higher-income Black households spent only $1 of every $10 at Black-owned stores and other enterprises.

Dr. Martin Luther King, Jr and Malcolm X

According to the Census Bureau, African-Americans are 13.2 percent of the population of the United States, which comes to about 42 million people. Research by the Economic Policy Institute found that 51.3 percent of young Black high school graduates are underemployed. Yet, a recent report by Nielsen and Essence estimates that Black buying power will reach $1.3 trillion in the next few years. If we were talking about countries, that would be the 16th biggest economy in the world.

Black Buying Power

According to a New York Times article about Maggie Anderson, the author of Our Black Year, a study by the Kellogg School of Management at Northwestern University found that between half a million and a million jobs could be created if higher-income Black households spent only $1 of every $10 at Black-owned stores and other enterprises. Yet only a tiny fraction of Black buying power is spent at Black-owned businesses.

Maggie Anderson

Don’t just say that Black unemployment is four times that of Whites. Say that Black businesses only get 2 percent of the $1 trillion of Black buying power, and then say that Black businesses are the greatest private employer of Black people.

~ Maggie Anderson

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Seven AR Mobile App

A study by the Kellogg School of Management at Northwestern University found that between half a million and a million jobs could be created if higher-income Black households spent only $1 of every $10 at Black-owned stores and other enterprises.

Black-owned restaurants in Harlem

The hottest craze a few months ago was Pokémon Go. At one time it topped Twitter’s daily users, and it saw people spending more time in its app than in Facebook.

Pokemon Go

Pokémon Go is an example of augmented reality (AR). Instead of using Pokémon (pocket monsters), we are developing an augmented reality game that uses similar game mechanics but with themes involving Black-owned businesses.

Pokémon Go has quickly become one of the most viral mobile applications of all time. The game is now the biggest ever in the U.S.; it has now topped Twitter’s daily users, and it sees people spending more time in its app than in Facebook, according to reports from various tracking firms.

Daily time spent in Pokemon GO

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Fundraiser to Reverse Climate Change, Diabetes, and Unemployment

We are having a t-shirt fundraiser to reverse Climate Change, Diabetes, and Unemployment with our Prayer Breakfast and Genius Farm.
Our t-shirt design

Pieta t-shirt

By local artist and librarian Roxanne Mapp

Roxanne Mapp

Don’t try to interpret faith in terms of science and logic. Religious imagery is telling you what is becoming.

"Miracles happen" ~ Pope Francis

“And all things you ask in prayer, believing, you will receive.”
Matthew 21:22
Our t-shirts are:
  • Grown in the USA
  • Certified organic cotton
  • Made in the Carolinas
  • Transparent supply chain
  • Water-based inks
  • Environmentally-friendly print process
  • Medium weight: 5.4 oz
Be proud each and every day you wear your tee knowing that your purchase supports more than 500 American jobs! Since it’s made from super-comfortable ringspun cotton, you’ll want to wear it every day. And because it’s made from a medium weight (5.4 oz) fabric that’s constructed for durability, you can actually wear it every day without it showing signs of wear.
Ask, and it will be given to you;
Seek, and you will find;
Knock, and it will be opened to you.
~ Matthew 7:7

Seven Magazine - A R Bernard

Click, and it will be opened to you.
Click the image above or below for a rough draft of Seven Magazine.

T-shirt fundraiser
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New Ro Magazine: Digital Ads Suck & Google is an Old Business

The new model of advertising and branding demands that companies improve public life and satisfy the needs of our higher sacred selves.

new-ro-andrew-young

Click the image above for
A rough draft of New Ro Magazine.
March 3rd, 12 Noon is the deadline to submit for the New York Covenant Church printing.
We will be printing 5 magazines for 5 New Rochelle churches:
New York Covenant Church – http://newyorkcovenant.com/
Shiloh Baptist Church – http://www.sensationalshiloh.com/
Bethesda Baptist Church – http://www.bethesdabaptistny.org/
Union Baptist Church – http://ubcnr.com/
Saint Catherine AME Zion Church – http://www.stcatherineamezion.com/
Each printing will be:
Size: 8.5″ x 11″
Page Count: 16 or 20
Quantity: 100
Material: 80lbs Gloss
Binding: Saddle Stitching
Advertising rates (each printing):
1 page: $45
½ page: $27
¼ page: $16

ChartOfTheDay_709_Google_s_ad_revenue_since_2004_n
Ad Spending

Google has more revenue than all U.S. print newspapers and magazines combined.
Yet direct mail is still the biggest single direct marketing channel, worth around $45 billion a year in the US alone. But it’s increasingly clear that printed marketing communications work best when used in conjunction with digital channels such as email, personalized web pages (PURLs), database marketing, and mobile elements.

Continue reading

We Need More White Players in the NBA – The Tech Diversity Hustle

2016 NBA All-Star Starting Lineups

It is far more difficult to become a starter in a NBA All-Star game than it is to get a job at Google or Facebook. The simple fact is that to become a starter in a NBA All-Star game requires a great deal of hard work.

2016 Hip-Hop Cash Kings

On the same note, it requires a great deal of hard work to make it in the hip-hop game.

Robert Smith

Robert Smith is the second wealthiest African-American and is number 268 on the Forbes 400 list. He is the founder, chairman, and CEO of Vista Equity Partners, one of the best performing private equity firms of the last 15 years, yet certain people refuse to invest in his funds because he is Black.

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