The new model of advertising and branding demands that companies improve public life and satisfy the needs of our higher sacred selves.
Pistis is a free magazine that will be given out to local business owners. We combine print, video, and digital while understanding the human element. We also address the fact that the standard research techniques of corporate America are cheating us of many great experiences.
According to the SBA
“only about half of all small businesses have websites.”
At Pistis we provide:
- Web Hosting
- Website Development
- Email Marketing
- Database Marketing
- Content Marketing
- Mobile Apps
- Video Production
- Search Engine Marketing and Advertising
- Social Media Marketing and Advertising
Instead of devaluing customers by offering deep discounts, small businesses can use digital marketing techniques such as database marketing. The basic idea in database marketing is to build a close personal relationship with each customer that is based on quality, service, friendship, loyalty, and communications. And, not based on discounts.
You would not give a neighbor $5 for helping you move furniture. It would be an insult. Instead, you offer a cup of coffee or a beer, and 15 minutes of chat around the kitchen table. That is the kind of relationship that database marketing creates. Discounts send the wrong message: we are cheap guys whose basic product is overpriced. We want to buy your loyalty. We don’t care about you. We care about your money.
Database marketing campaigns identify Gold customers and develop programs designed to retain them. Resources that small businesses can not afford to spend on all of their customers. Profits come from working to retain the best, and encouraging others to move up to higher status levels.
Pistis will help small local businesses identify Gold customers and develop digital marketing campaigns to retain them and encourage others to become Gold customers.
Most small business owners don’t understand women yet two women in a store is a shopping machine.
Jada Pinkett Smith ~ dontsellbodies.org