Building Fiber Networks, David Russell of Calix

david russell

David Russell is responsible for marketing Calix’ fiber access solutions the most widely deployed Fiber-to-the-Home systems in the United States. Calix has fiber deployments in over 1500 communities.  David has spent over twenty years in business development and marketing of broadband access systems.  He holds eight patents in wireless and cable technologies. In 2010, David served as Chairman of the Board of the FTTH Council.

Calix logo

Q: What is Calix?
DSR:  Calix is a publicly traded (NYSE: CALX) vendor of hardware and software systems for the delivery of high speed broadband to residences.  Calix is the largest vendor of fiber-to-the-home electronics serving the U.S. market and the third largest Internationally, outside of China.

Continue reading

Advertisements

The Metro Open Network

The Metro Open Network

The Metro Open Network is a non-profit created to build an open-access fiber network in the unserved and underserved parts of the New York City Metropolitan Area.
According to a New York Times article, the United States ranks in 14th place behind countries like Sweden, Japan, South Korea, Romania and Macau in fiber connectivity. The fastest are in countries where the government has paid for fiber upgrades. But in the United States it has been left to cable and telecom companies, which have been slow to make the investment.
Christopher Mitchell

Christopher Mitchell, Director of the Community Broadband Networks Initiative at the Institute for Self-Reliance

From a Crain’s New York article, “It’s foolish to think that we can just leave it to the market to use this limited space under the street efficiently,” Christopher Mitchell, Director of the Community Broadband Networks Initiative at the Institute for Self-Reliance, said. “The fiber needs are tremendous, and if New York over time can expand access to a lot of fiber at low cost, we’ll see all kinds of [innovation].”
The New York City Metropolitan Area needs a vastly expanded fiber network to attract startups and create a thriving independent business community.
According to a report by American Express OPEN:
Neighborhoods with thriving independent businesses saw home values outperform citywide markets by 50 percent over the last 14 years.
In the New York Metro area, the average home value would have increased 176% or $291,672 to $457,672 from 1997 to 2011 if it was located near a successful independent business district.
And according to a national study by sociologists at LSU and Baylor University:
Counties and parishes with a greater concentration of small, locally-owned businesses have healthier populations — with lower rates of mortality, obesity and diabetes — than do those that rely on large companies with “absentee” owners.
Living in a neighborhood with thriving independent businesses, makes it more likely that your home is worth more and that you and your family are healthier.

Continue reading

The Trusted Brand in Digital Marketing

Seven Magazine

Jack Dorsey is the chief executive of Square and Twitter.

A critical aspect of improving the U.S. economy is actually improving the small business economy and making it easier to start a business and to grow small businesses.
~ Jack Dorsey

There are 7 Colors in the rainbow and 7 Notes on the musical scale. There are 7 Objects in the solar system that are visible to the naked eye. There are 7 Levels in the periodic table of elements.
The first book of the Old Testament Genesis has 7  letters. The first book of the New Testament Matthew also has 7 letters.
“Ask, and it will be given to you; seek, and you will find; knock, and it will be opened to you.”
Matthew 7:7
According to the SBA “only about half of all small businesses have websites.”
Seven Magazine – Local Business Edition is a free community magazine that will be given out to local business owners. We will combine print, video, and digital while understanding the human element. We will also be addressing the fact that the standard research techniques of corporate America are cheating us of many great experiences.
We are looking to be the trusted brand in digital marketing:
  • Web Hosting
  • Website Development
  • Email Marketing
  • Database Marketing
  • Content Marketing
  • Mobile Apps
  • Video Production
  • Search Engine Marketing and Advertising
  • Social Media Marketing and Advertising
Instead of devaluing customers by offering deep discounts, small businesses can use digital marketing techniques such as database marketing. The basic idea in database marketing is to build a close personal relationship with each customer that is based on quality, service, friendship, loyalty, and communications. And, not based on discounts.
You would not give a neighbor $5 for helping you move furniture. It would be an insult. Instead, you offer a cup of coffee or a beer, and 15 minutes of chat around the kitchen table. That is the kind of relationship that database marketing creates. Discounts send the wrong message: we are cheap guys whose basic product is overpriced. We want to buy your loyalty. We don’t care about you. We care about your money.

Database marketing campaigns identify Gold customers and develop programs designed to retain them. Resources that small businesses can not afford to spend on all of their customers. Profits come from working to retain the best, and encouraging others to move up to higher status levels.

Seven magazine will help small local businesses identify Gold customers and develop digital marketing campaigns to retain them and encourage others to become Gold customers.

Seven Mad Men
Continue reading

Small Businesses and Startups Are Keys to Our Future

small-biz

According to a report by American Express OPEN:

Neighborhoods with thriving independent businesses saw home values outperform citywide markets by 50 percent over the last 14 years.

In the New York Metro area, the average home value would have increased 176% or $291,672 to $457,672 from 1997 to 2011 if it was located near a successful independent business district.
And according to a national study by sociologists at LSU and Baylor University:
Counties and parishes with a greater concentration of small, locally-owned businesses have healthier populations — with lower rates of mortality, obesity and diabetes — than do those that rely on large companies with “absentee” owners.
So if you live in a neighborhood with thriving independent businesses, chances are your home is worth more and you are healthier than if you lived in neighborhood without thriving independent businesses.

Continue reading

Black Lives Matter Is Sad

Click image for additional details

Click image for additional details

Black Lives Matter neither follows in the ideals of Dr. Martin Luther King, Jr. nor El-Hajj Malik El-Shabazz (Malcolm X).
Click above image for additional details.
Obviously Black lives matter, isn’t that sad. I think that it should depress people that we have to remind them that Black lives matter.
~ Soledad O’Brien
While Soledad’s O’Brien’s point is very valid, if explored deeper then you come to see that “Black Lives Matter” represents adopting a corporatist mindset. As Douglas Rushkoff writes in Life Inc, it represents succumbing…
to an ideology that has the same intellectual underpinnings and assumptions about human nature as—dare we say it—mid-twentieth-century fascism…. a culture, economy, and belief system that places market priorities above life itself.

Douglas Rushkoff

Continue reading

“The Law Needs Legitimacy” T-Shirt Project

To raise money for our social justice and media projects, a t-shirt crowd-sourcing campaign

The Law Needs Legitimacy T-Shirt

“The Law Needs Legitimacy” T-shirts will be:
  • Grown in the USA with organic cotton
  • Made in North Carolina
  • Transparent supply chain
  • Water-based inks
Below are some of the projects that we are working on. Click on the images to learn more information.

I Could Be... A documentary
Seven Magazine
Gigabit Farm Aid - Madison Square Garden
The Genius Factory
Continue reading

“This Girl Is On Fire” T-Shirt Project

To help close the achievement gap, a crowd-sourcing campaign to sell t-shirts to support The Genius Factory

This Girl is on Fire at the Genius Factory

“This Girl Is On Fire” T-shirts will be:
  • Grown in the USA with organic cotton
  • Made in North Carolina
  • Transparent supply chain
  • Water-based inks
The Achievement Gap
For decades, educators have struggled to close the “achievement gap,” the persistent differences in test scores, grades and graduation rates among students of different races, ethnicities and, in some subjects, genders.
According to an American Psychological Association article, a group of social and cognitive psychologists have approach this problem not based on the idea that at least some of these disparities are the result of faulty teaching or broken school systems, but instead spring from toxic stereotypes that cause ethnic-minority and other students such as women to question whether they belong in school and whether they can do well there. While such a major problem might seem to require widespread social change to fix, the psychologists are finding evidence that short, simple interventions can make a surprisingly large difference.
I adopted some of these simple interventions in a class called “Creating Computer Games with Terrance Jackson” that I offered at Larchmont Library last October.
At Larchmont Library we conducted five sessions with local 5th – 8th graders on the following Wednesdays: October 15th, 22nd, 29th, November 5th, and 19th. This is the game that they created:
Roll-a-Ball

Roll-a-Ball

Click here to play.

Continue reading