African-Americans in Swing States are Key

Seven magazine Richmond, VA - Jessica Alba

Democrats are not putting resources into registering nine million African-American voters.
~ Jesse Jackson via Ralph Nader
The Democrats knowing that they win or lose based on the turnout of African-American community especially in the swing states…
~ Ralph Nader

Republicans are using tactics to suppress voting in swing states as we learned from a New York Times article, “New G.O.P. Bid to Limit Voting in Swing States:”
Pivotal swing states under Republican control are embracing significant new electoral restrictions on registering and voting that go beyond the voter identification requirements that have caused fierce partisan brawls.
The bills, laws and administrative rules — some of them tried before — shake up fundamental components of state election systems, including the days and times polls are open and the locations where people vote.
According to the article, new laws were passed in Virginia and North Carolina effecting voting. Also in Virginia, a panel of federal judges recently issued a ruling that lawmakers illegally concentrated African American voters into one congressional district to reduce their influence elsewhere. This brings Virginia a step closer to being forced to redraw its congressional districts.
Is there gerrymandering in Virginia? Republicans have not won a statewide election in Virginia since 2009, yet they hold eight of the state’s 11 congressional seats.
Clementa Pinckney

The Reverend Clementa Pinckney speaking at Emanuel African Methodist Episcopal Church on December 31, 2012. Pinckney was one of only two votes in the state senate opposing the latest South Carolina voter ID law designed to limit the franchise for black and brown people.

These facts along with the recent mass murder in Charleston, South Carolina has motivated me to shift gears and bring Seven Magazine to the South starting with Petersburg, Richmond, and Hampton Roads in Virginia; along with Charlotte and Raleigh-Durham in North Carolina.
According to a Washington Post article there are nine truly swing states — Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio, Virginia and Wisconsin. Our long-term is to keep pushing South to make South Carolina, Georgia, Alabama, Mississippi, and Louisiana swing states also. This is not as difficult as many would have you believe. For one, there are significant African-American populations in these states.

Rank State African-American Alone Population (2010) % African-American
1 Mississippi 1,074,200 37.30%
2 Louisiana 1,452,396 31.98%
3 Georgia 3,150,435 31.4%
4 Maryland 1,700,298 29.44%
5 South Carolina 1,290,684 28.48%
6 Alabama 1,251,311 26.38%
7 North Carolina 2,048,628 21.60%
8 Delaware 191,814 20.95%
9 Virginia 1,551,399 19.91%
10 Tennessee 1,055,689 16.78%
At Seven Magazine, we are developing a model to utilize the benefits of print, video, and digital, while also addressing the human element. It’s increasingly clear that printed marketing communications work best when used in conjunction with digital channels, with response and conversion rates improving by three or four percentage points respectively when printed direct mail is combined with email, personalized web pages (PURLs), database marketing, and mobile elements.
Seven Magazine is a free community magazine that will combine print and digital using variable data printing (VDP). One idea that we are exploring is including neighbors’ voting histories which is inspired by this New York Times article:
Before the 2006 Michigan gubernatorial primary, three political scientists isolated a group of voters and mailed them copies of their voting histories, listing the elections in which they participated and those they missed. Included were their neighbors’ voting histories, too, along with a warning: after the polls closed, everyone would get an updated set.
After the primary, the academics examined the voter rolls and were startled by the potency of peer pressure as a motivational tool. The mailer was 10 times better at turning nonvoters into voters than the typical piece of pre-election mail whose effectiveness has ever been measured.

In addition to print and digital, we will be exploring incorporating video. About 10 years ago, I developed a local entertainment television show called Live From VA that interviewed such guests as: Academy Award winner Mo’NiqueRussell Simmons & Rev RunKanye WestPharell Willams & Chad Hugo (the Neptunes), and Katt Williams. The underlying idea for the television show was to develop a tech company based on the strengths African-Americans, for example music. Considering the recent $3 billion sale of Beats By Dr. Dre to Apple, maybe there is something to this basic philosophy.

Hip Hop rich

We are also exploring the use of Skymind for using deep learning techniques for political campaigns and developing music artists. From the Wired article, “The Mission to Bring Google’s AI to the Rest of the World:”
[D]eep learning… seeks to remake computing by more closely mimicking the way the human brain processes information, giving machines more power to “learn” as time goes on.
The technology has so much promise, it has sparked a kind of arms race among the giants of tech. Google and Facebook recently hired the two academics who originally laid out the concepts behind deep learning, and earlier this month, Chinese search giant Baidu followed suit when it snapped up another academic at the heart of the movement. But Adam Gibson, an independent software engineer based in San Francisco, doesn’t want this new technology locked inside the biggest names on the net. He believes deep learning techniques should be available to any website, company, or developer interested in using them. And that’s why he’s launching a new startup called Skymind.
One of our services is database marketing and the basic idea in database marketing is to build a close personal relationship with each customer that is based on quality, service, friendship, loyalty, and communications. And, not based on discounts. You would not give a neighbor $5 for helping you move furniture. It would be an insult. Instead, you offer a cup of coffee or a beer, and 15 minutes of chat around the kitchen table. That is the kind of relationship that database marketing creates. Discounts send the wrong message: we are cheap guys whose basic product is overpriced. We want to buy your loyalty. We don’t care about you. We care about your money.
All businesses have Gold customers – a small percentage that provides 80% of your revenue and profit. With a marketing database, you can identify these Gold customers. Then you develop programs designed to retain them. You use resources that you could not afford to spend on all of your customers. Profits come from working to retain the best, and encouraging others to move up to higher status levels.
Employee satisfaction is also very important to growing a business. According to Christopher Groening at University of Missouri:
We found that keeping your employees satisfied with their work experience, providing them with challenges and allowing them to have a sense of ownership in the business can have a tremendous effect on customer satisfaction and loyalty.
The need for employee satisfaction and greater equality to increase innovation is reinforced by Nobel Laureate and Columbia University’s director of Center on Capitalism and Society Edmund Phelps:
Little [innovation] will happen… without a wider embrace of the old ethos of imagination, exploration, experiment and discovery. It is that ethos that laid the foundation for the broad-based prosperity of the American middle class in the postwar years, and without its revival, no amount of government intervention can fully mitigate the widening inequality that the slowdown in innovation has helped create.
Roger Martin in Fixing the Game, reveals one of the culprit behind the sorry state of American capitalism. Our deep and abiding belief that the firm exists to maximize shareholder value has led to massive growth in stock-based compensation for executives and a naive and wrongheaded coupling of the “real” market with the “expectations” market. Real long-term economic growth comes from developing strong communities and not from being focused on short-term economic gains.
There are 7 Colors in the rainbow and 7 Notes on the musical scale. There are 7 Objects in the solar system that are visible to the naked eye. There are 7 Levels in the periodic table of elements.
The first book of the Old Testament Genesis has 7  letters. The first book of the New Testament Matthew also has 7 letters.
Why is 6 afraid? 7 8 9!
Ask, and it will be given to you;
Seek, and you will find;
Knock, and it will be opened to you.
~ Matthew 7:7

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