Seven Magazine – New York City

Seven magazine NYC - Jessica Alba

Seven Magazine is a free community magazine that will combine print, video, and digital while understanding the human element. It’s increasingly clear that printed marketing communications work best when used in conjunction with digital channels, with response and conversion rates improving by three or four percentage points respectively when print is combined with email, personalized web pages (PURLs), database marketing, and mobile elements.
At Seven Magazine, we will be addressing the fact that the standard research techniques of corporate America are cheating us of many great experiences. Malcolm Gladwell describes this as the “Kenna problem:”
If I ask you why you think what you think, can I trust your answer?
This process [standard market research] is fundamentally flawed. It is completely screwed. We totally overrate the significance of what we find out when we go through this kind of formal process and the consequence of that overreliance on this system is that we are cheating ourselves of all kinds of wonderful experiences that we would otherwise have [such as Kenna].

Over a decade ago, I developed a local entertainment television show called Live From VA that interviewed such guests as: Academy Award winner Mo’NiqueRussell Simmons & Rev RunKanye WestPharell Willams & Chad Hugo (the Neptunes), and Katt Williams. The underlying idea for the television show was to develop a tech company based on the strengths of African-Americans, for example music. Considering the recent $3 billion sale of Beats By Dr. Dre to Apple, maybe there is something to this basic philosophy.

Hip Hop rich
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Larchmont Magazine

Larchmont - Jessica Alba - Blue Hill Farm

Google has more revenue than all U.S. print newspapers and magazines combined, yet direct mail is still the biggest single direct marketing channel, worth around $45 billion a year in the US alone. But it’s increasingly clear that printed marketing communications work best when used in conjunction with digital channels, with response and conversion rates improving by three or four percentage points respectively when printed direct mail is combined with email, personalized web pages (PURLs), database marketing, and mobile elements.
Larchmont Magazine is a free community magazine that will combine print and digital using variable data printing (VDP). Larchmont will initially be mailed to all the residential addresses in the 10538 zip code (Larchmont, NY) in October. We will follow-up in November by mailing Bronxville Magazine to all the residential addresses in the 10708 zip code (Bronxville, NY).
New York State has 11 places listed in 100 highest-income places with at least 1,000 households, 8 of those places are in Westchester County:
  1. Armonk, New York (17)
  2. Scarsdale, New York (18)
  3. Bronxville, New York (20)
  4. Chappaqua, New York (41)
  5. Rye (city), New York (50)
  6. Pound Ridge, New York (54)
  7. New Castle, New York (58)
  8. Larchmont, New York (60)
Our personalized community magazines will create real innovation and real value for local businesses by understanding people as human beings, not consumers. The basic idea is to build a close personal relationship with each customer that is based on quality, service, friendship, loyalty, and communications. And, not based on discounts and deceptions.

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African-Americans in Swing States are Key

Seven magazine Richmond, VA - Jessica Alba

Democrats are not putting resources into registering nine million African-American voters.
~ Jesse Jackson via Ralph Nader
The Democrats knowing that they win or lose based on the turnout of African-American community especially in the swing states…
~ Ralph Nader

Republicans are using tactics to suppress voting in swing states as we learned from a New York Times article, “New G.O.P. Bid to Limit Voting in Swing States:”
Pivotal swing states under Republican control are embracing significant new electoral restrictions on registering and voting that go beyond the voter identification requirements that have caused fierce partisan brawls.
The bills, laws and administrative rules — some of them tried before — shake up fundamental components of state election systems, including the days and times polls are open and the locations where people vote.
According to the article, new laws were passed in Virginia and North Carolina effecting voting. Also in Virginia, a panel of federal judges recently issued a ruling that lawmakers illegally concentrated African American voters into one congressional district to reduce their influence elsewhere. This brings Virginia a step closer to being forced to redraw its congressional districts.
Is there gerrymandering in Virginia? Republicans have not won a statewide election in Virginia since 2009, yet they hold eight of the state’s 11 congressional seats.
Clementa Pinckney

The Reverend Clementa Pinckney speaking at Emanuel African Methodist Episcopal Church on December 31, 2012. Pinckney was one of only two votes in the state senate opposing the latest South Carolina voter ID law designed to limit the franchise for black and brown people.

These facts along with the recent mass murder in Charleston, South Carolina has motivated me to shift gears and bring Seven Magazine to the South starting with Petersburg, Richmond, and Hampton Roads in Virginia; along with Charlotte and Raleigh-Durham in North Carolina.
According to a Washington Post article there are nine truly swing states — Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio, Virginia and Wisconsin. Our long-term is to keep pushing South to make South Carolina, Georgia, Alabama, Mississippi, and Louisiana swing states also. This is not as difficult as many would have you believe. For one, there are significant African-American populations in these states.

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The Gospel of Abundance

“The thief comes only to steal and kill and destroy; I came that they may have life, and have it abundantly.”
John 10:10

IGods by Craig Detweiler

We need a theology of abundance to deal with the outcomes of our technology, the massive fruitfulness that the Creator God baked into us. We need a theology of abundance equal to the grace and generosity found in the blood of Jesus poured out for many. We need a theology of abundance commensurate with the superabundant presence of the Holy Spirit that can flood our senses, short-circuit our rationale. Unfortunately, our economics is built on a model of scarcity, and our theology feels equally impoverished.

I came that they may have life, and have it abundantly
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Personalized Magazines

In the first six months of 2012, Google raked in more ad revenue than U.S. print newspapers and magazines combined.

In the first six months of 2012, Google raked in more ad revenue than U.S. print newspapers and magazines combined.

Even though Google has more revenue than all U.S. print newspapers and magazines combined, direct mail is still the biggest single direct marketing channel, worth around $45 billion a year in the US alone. But it’s increasingly clear that printed marketing communications work best when used in conjunction with digital channels, with response and conversion rates improving by three or four percentage points respectively when printed direct mail is combined with email, personalized web pages (PURLs), database marketing, and mobile elements.

Larchmont - Blue Hill Farm

Larchmont Magazine is a free community magazine that will combine print and digital using variable data printing (VDP). Larchmont will initially be mailed to all the residential addresses in the 10538 zip code (Larchmont, NY) in August. We will follow-up in October by mailing Bronxville Magazine to all the residential addresses in the 10708 zip code (Bronxville, NY).

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40% of Americans Will Develop Diabetes

40% will develop diabetes
According to the CDC as reported by BloombergBusiness:
Forty percent of Americans born from 2000 to 2011 will develop diabetes, double the risk of those born a decade earlier….
More than half of all Hispanics and non-Hispanic black women born from 2000 to 2011 will develop diabetes in their lifetime.
Yet…
You can reverse diabetes with diet

Click here for full documentary.

Simply Raw: Reversing Diabetes in 30 Days

Simply Raw: Reversing Diabetes in 30 Days
http://www.rawfor30days.com/

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This Girl Is On Fire at The Genius Factory

This Girl is on Fire at the Genius Factory

The Achievement Gap
For decades, educators have struggled to close the “achievement gap,” the persistent differences in test scores, grades and graduation rates among students of different races, ethnicities and, in some subjects, genders.
At The Genius Factory, we are adopting some short, simple interventions that a group of social and cognitive psychologists have shown can make a surprisingly large difference in closing the achievement gap.
To help support The Genius Factory close the achievement gap, we will do a crowd-funding campaign to make a “This Girl Is On Fire” t-shirt using as many high-quality local inputs as possible to demonstrate the Economic Impact Rating.
“This Girl Is On Fire” t-shirts will be:
  • Grown in the USA with organic cotton
  • Made in North Carolina
  • Transparent supply chain
  • Water-based inks