Did you know?
At home, the majority of women (90 percent) still control the family’s purse strings, from stocking up on household items to having the final say on home and car purchases and health care.
Consider the following:
- Most small business owners don’t understand women yet two women in a store is a shopping machine.
- There’s a very strong consumer bias for well-run local businesses. Look at the popularity of farmers markets. But it has to have an energy, freshness and evangelical joy to it.
- Don’t neglect cleanliness. Hygiene is very important, especially to women.
- Most women will U-turn and leave an aisle if it’s so narrow that another shopper gives them a “butt-brush.”
- New windows and reorganization on the floor is necessary to create a sense of evolution that brings excitement to the space.
- Engage all five senses. Shoppers are conscious of what they see, taste, smell, touch and hear. Sense marketing is an inexpensive way to impact the customer experience.
- 85% of people have used the Internet to search for local businesses, yet only 3 percent of small business total advertising dollars flowed online, compared to as much as 16 percent for big companies.
Would you like to attract more women shopper? Consider sponsoring The RoC HoPLo Lab:
The Roizen Cleopatra Hopper Parks Lovelace (RoC HoPLo) Lab looks to address gender inequity by teaching girls entrepreneurial skills and also that there is not just one way for a woman to become successful.